Power-Pole Signs Multiyear Agreement To Sponsor B.A.S.S. Events

JL Marine Systems Inc., maker of the popular Power-Pole shallow water anchoring system, has renewed and extended its premier-level sponsorship for all Bassmaster tournament circuits through 2021, B.A.S.S. announced today.

The sponsorship includes the Bassmaster Elite Series, BassPro.com Bassmaster Opens, Academy Sports + Outdoors B.A.S.S. Nation events presented by Magellan Outdoors, Bassmaster Team Championship, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series and the “Super Bowl of Bass Fishing,” the Bassmaster Classic presented by DICK’S Sporting Goods.

Power-Pole stepped up from supporting sponsor to the premier level in 2016 and this year renewed the relationship through the 2019, 2020 and 2021 seasons.

“Power-Pole anchors have become indispensable equipment on the boats of competitive anglers, whether they fish the Bassmaster Elite Series or one of our grass-roots circuits,” said Bruce Akin, CEO of B.A.S.S. “Just a few years ago, you could identify a top-level pro angler by whether he had two Power-Poles on his boat. Now, almost everybody who is serious about bass fishing has them.

“We’re excited that Power-Pole has decided to continue this great partnership.”

The idea for the first Power-Pole anchor came to Florida resident and lifelong angler John Oliverio during a saltwater fishing trip about 20 years ago. Oliverio spotted several big snook on a sandy flat, but using a traditional anchor to hold his boat in place near the fish proved problematic due to windy conditions and the skittish nature of the fish.

Believing there had to be a better way, Oliverio built a model of the first Power-Pole out of LEGOs. Then with the help of his friend Len Mriscin, he eventually constructed a working prototype that he used during a saltwater fishing tournament in 2000.

He sold the first Power-Pole hydraulic anchor shortly after the event, and that led to the formation of JL Marine Systems, which now occupies a 38,000-square-foot facility in Tampa, Fla. Power-Pole has become a world-famous brand, and the shallow water anchors have become especially popular among serious bass anglers.

“B.A.S.S. has been a great partner over the years, and we are proud to continue our relationship as premier-level sponsors,” said Robert Shamblin, vice president of JL Marine Systems, Inc. “Our relationship with B.A.S.S. has always allowed us to showcase our products at the highest level of competition. B.A.S.S. provides a great platform for us to reach millions of bass fishing fans across the country. With all of the new and exciting changes at B.A.S.S., the next couple of years will be amazing, and we are looking forward to being a part of it.”

The sponsorship deal entitles Power-Pole to prime exhibition space during all 2019, 2020 and 2021 B.A.S.S. events, beginning with the season opener, the Basspro.com Bassmaster Eastern Open on the Harris Chain of Lakes, Florida, Jan. 24-26, and including the Bassmaster Classic presented by DICK’S Sporting Goods, scheduled for March 15-17 in Knoxville, Tenn.

The Power-Pole Captain's Cash Rewards Club program will also provide a $1,000 contingency award to a qualified angler who wins an Elite Series event and an award of $500 to a Rewards Club member who wins an Opens tournament. Contingency awards also are being offered to winners of B.A.S.S. Nation, Team and College Series events.

Pursuit Channel To Air The Bassmasters And Other B.A.S.S. Programming In 2019

Fans of the long-running The Bassmasters TV show will have more opportunities to watch their favorite fishing program thanks to a new multi-year agreement between B.A.S.S. and the Pursuit Channel.

Under the agreement, the Pursuit Channel will air 26 episodes on Saturdays during the first and second quarters of 2019, with each show repeating on the following Sunday morning and other times to be announced. Pursuit reaches more than 30 million households after a remarkable 15 percent growth year to date in 2018.

“This partnership with Pursuit means more opportunities for fans to find and enjoy our Bassmaster Elite Series and Bassmaster Classic programming — and that means more ways for anglers to learn how to catch the five biggest bass on their next fishing adventure,” said Mike McKinnis, vice president of media content of JM Associates and producer of Bassmaster LIVE and The Bassmasters.

“Pursuit Channel is honored by this new partnership with B.A.S.S., the worldwide authority on bass fishing,” said Rusty Faulk, CEO of the Alabama-based television network. “B.A.S.S. features the best pro anglers competing in the best tournament series across America, and our viewers will eat it up! We also look forward to other natural opportunities to jointly grow our brands and the angling community.”

B.A.S.S. will continue to air its award-winning programming from the Bassmaster Elite Series and Bassmaster Classic on ESPN2, as it has done since 2000. Because the first event of the 2019 Elite Series season does not occur until early February — the Bassmaster Elite at St. Johns River, Florida, Feb. 7-10 — the first episodes of Bassmaster competition to appear on Pursuit will be re-airs of the most exciting Elite events and Classics of recent years, including those won by Elite Series standouts Steve Kennedy, Rick Clunn, Drew Benton, Keith Combs and others.

“We are thrilled to be able to air The Bassmasters on Pursuit Channel, which has an unmatched track record of growth among the audiences our anglers and sponsors most want to reach,” said Bruce Akin, B.A.S.S. CEO. “With Pursuit and ESPN2, plus our incredibly popular Bassmaster LIVE programming on Bassmaster.com, ESPN3 and the WatchESPN App, we are providing cutting-edge fishing content to a wide spectrum of fans and aspiring anglers.”

The Bassmasters episodes will air initially on Pursuit Channel during the programming block, “Walmart Reel Life Saturdays presented by Berkley and Abu Garcia,” which also includes outdoor shows by Bassmaster Legends Jimmy Houston and Hank Parker.

Pursuit Channel reaches the largest universe of true HD homes and is active nationally via DIRECTV HD, AT&T HD, DISH Network, Fios by Verizon HD and Centurylink Prism HD, Cox Communication and National Cable Television Cooperative (NCTC). Since subscribing to Nielsen for its reporting in January, Pursuit added 4 million households. In addition, PursuitUp is the only outdoor network with a free digital platform featuring VOD of all episodes that previously aired live on the channel. The PursuitUp app can be downloaded on ROKU, Amazon Fire TV, iPhone and Androids.

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