Rapala Expands Bassmaster Partnership, Inking Multiyear Deal As Premier Sponsor

Minnesota-based Rapala, maker of premium lures and other fishing tackle and accessories, is expanding their partnership with B.A.S.S., signing a three-year deal as a premier sponsor after serving as the title sponsor of the ultrapopular Fantasy Fishing program and as a supporting sponsor of the Bassmaster tournament trail for the past two years. Additionally, Rapala’s new Monster Bag prize will pay $7,000 to the angler with the heaviest single-day bag during the Academy Sports + Outdoors Bassmaster Classic presented by Huk.  Read more...

Whataburger Serves Up Title Sponsorship For Bassmaster Elite At Neely Henry

Whataburger, known for big flavors and fresh ingredients served up just like you like it with 18 locations across Alabama, has signed on as the tournament title sponsor for the Bassmaster Elite Series on Alabama’s Neely Henry Lake, a Coosa River fishery renowned for its spotted bass. The 2021 Whataburger Bassmaster Elite at Neely Henry Lake — the second of three Elite events scheduled in Alabama during the 2021 season — will be held May 6-9 in Gadsden. Read more...

Skeeter Extends Long-Standing Partnership With Bassmaster Tournament Trail

Skeeter, a world-class manufacturer of high-performance boats, has signed a multi-year deal to continue as an Official Premier Boat Sponsor of the Academy Sports + Outdoors Bassmaster Classic presented by Huk and the prestigious Bassmaster Tournament Trail through 2024.


AFTCO Expands Sponsorship Of Bassmaster Events

After serving as title sponsor for the Elite Series season-opener and as a conservation partner for two years, AFTCO is expanding its partnership with B.A.S.S. The brand, renowned for its performance fishing clothing and precision tackle, will now serve as a Supporting Sponsor for the Bassmaster Tournament Trail and outfit all staff and marshals for these events.


Yamaha Signs Multi-Year Deal To Sponsor Bassmaster Tournament Trail

B.A.S.S. and Yamaha have inked a new agreement expanding their longstanding partnership for four more years. Yamaha’s sponsorship of the Bassmaster Tournament Trail and iconic Academy Sports + Outdoors Bassmaster Classic presented by Huk will continue through 2024 as an Official Premier Engine Sponsor.


YETI To Sponsor Elite Event At Lake St. Clair

Premium outdoor brand YETI has signed on as the title sponsor for this week’s smallmouth showcase on Michigan’s Lake St. Clair, B.A.S.S. announced today. The 2020 YETI Bassmaster Elite at Lake St. Clair will be held Aug. 20-23 in Macomb County, Mich. Read more...

Amazon And Anglers Team Up For New Bassmaster YouTube Series

Fishing fans will delve into the daily adventures of professional anglers on the new series Zaldaingerous, presented by Amazon, premiering July 13 at 9:00 a.m. CST on the Bassmaster YouTube channel.

Each episode of Zaldaingerous lures fans into the exciting lives of Bassmaster Elite Series angler Chris Zaldain, and his wife, Trait, a pro on the Basspro.com Bassmaster Opens Series. Along with a transparent look into the Zaldain’s home life with their rescue dog, Nebo, hard-fought victories and heartbreaking defeats, the grind of the tournament season and exhilarating road trips, viewers will enjoy unprecedented insight into the outdoors, gear and fishing techniques.

“As a married couple fishing our own tournaments around the country, we have to split time following each other and focusing on our own events,” said Trait. “In our downtime, we find ourselves looking for new fishing experiences that don't have anything to do with competition, tournaments or bass!”

“We hope people walk away from the show smiling and ready to get outdoors,” Chris added. “The whole goal is to show how beautiful the outdoors is and that anyone can experience a beautiful sunrise or sunset no matter where they live.”

Running July 13 through Dec. 14, each of the 12 bi-weekly episodes will be accompanied by a live YouTube chat hosted by Chris and Trait. Additionally, episodes will be available to stream on Amazon Prime and view on Amazon’s various social media platforms as well as the Zaldaingerous YouTube channel and Bassmaster.com.

In the first episode — “Desert Tripping” — the Zaldains head to the Wild West for fishing and fun in the deserts of Arizona, California and Nevada.

“Whether it’s a river flowing through a city, out on the coast or even in the desert, everyone has water close by, and we hope to showcase these great waterways,” said Trait.

Reflecting on shooting the series, Trait also shared the joy of sharing new places and experiences with their camera operator, Mack. “Seeing him light up — smiling — just like we did our first time to the desert and the other places around the country reminds us how amazing the road we are on really is!”

The series is part of a larger partnership between B.A.S.S. and Amazon, which will also feature custom-curated gift and gear guides for anglers and outdoor enthusiasts by the Bassmaster Magazine staff.

“We’re thrilled to help Amazon connect with enthusiastic Bassmaster.com readers and fans of sportfishing,” said Bruce Akin, B.A.S.S. CEO. “Amazon is the ideal partner to help grassroots anglers find the same gear their favorite pros use regardless of what waters they call home.”

Garmin® Signs Multiyear Deal To Sponsor Bassmaster Tournament Trail

Garmin, a pioneer in GPS navigation and wireless devices, has signed a three-year deal to become a sponsor of the Bassmaster Tournament Trail, B.A.S.S. announced today.


Falcon Rods Signs On For Bassmaster Opens Angler Of The Year Sponsorship

Falcon Rods, which has designed and built specialty rods since 1990, has signed on as the first title sponsor for the new Basspro.com Bassmaster Opens Angler of the Year Award, B.A.S.S. announced today.


Rapala Signs As Bassmaster Fantasy Fishing Title Sponsor

Rapala, maker of premium lures and other fishing tackle and accessories, will serve as the title sponsor of Rapala Bassmaster Fantasy Fishing, which annually draws more than 26,000 enthusiastic fans of competitive bass fishing. New for 2020, Fantasy Fishing will award more than $90,000 in prizes, offering a much higher chance for players to win prizes at each event. Read more...

Academy Sports + Outdoors Reels in Title Sponsorship of the 50th Bassmaster Classic in 2020

Longtime B.A.S.S. sponsor Academy Sports + Outdoors has announced its title sponsorship of the 2020 Bassmaster Classic on Lake Guntersville and in Birmingham on March 6-8. Through this heightened support of the 50th year of competitive fishing’s most iconic event, the brand looks to usher in a new level of excitement for bass fishing fans, Academy customers and anglers around the country.

B.A.S.S. Partners With Big Bass Junior Championship

In an effort to inspire more youth involvement in bass fishing, B.A.S.S. has signed on as presenting sponsor of Bassin’s 2019 Big Bass Junior Championship (BBJC).